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Kingston unveils new University District signage

March 31, 2014 -

On Friday, Apr. 4 the City of Kingston and Alma Mater Society of Queen's University will unveil the first of 112 new University District street signs. The new neighbourhood signs will be installed at the corner of University and Earl streets at 1:30 p.m. 

"Over the years the neighbourhood where a large portion of our student population resides has been labelled the ‘student ghetto', which is not reflective of this diverse community," said Mayor Mark Gerretsen. "The AMS approached the City with a plan to engage students in the re-naming of this area to foster a greater sense of inclusion and pride. Kingston is happy to collaborate with the AMS on this initiative through the creation of these new street signs."

The new street signs will replace existing signs at 56 intersections for the University District, which has been identified as the area bordered by Barrie, King, Collingwood and Johnson streets. The new signs will visually distinguish the neighbourhood from other areas with blue sign blades instead of the standard green and will include the words "University District".

"We are extremely appreciative of the support we've received from the community and city council on this project," said Catherine Wright, Municipal Affairs Commissioner for the Alma Mater Society. "The street signs will play a crucial role in helping the new name to catch on, and complement the rest of our Neighbourhood Improvement Plan."

Council approved the installation of the new street signs at their February 4 meeting. The recommendation was reviewed by several City of Kingston and Queen's committees, including;

  • Near Campus Neighbourhood Advisory Committee (NCNAC)
  • A public meeting held at NCNAC
  • Arts, Recreation and Community Policies Committee
  • Queen's University Campus Mater Plan Advisory Committee

This initiative also aligns with the Town-Gown Strategic Plan, which seeks to partner with our post-secondary institutions to enhance quality of life, community planning, student engagement, and economic development. The cost of the signs will be shared between the AMS and the City.

The University District street sign collaboration between City and AMS fits into a larger AMS initiative called the University District Neighbourhood Improvement Plan. This plan seeks to positively redefine the residential area surrounding Queen's University by establishing a unique and inclusive neighbourhood identity.

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For more information contact:
Mayor Gerretsen
613-546-4291 ext. 1405