FIFA reveals Canada Celebrates the FIFA World Cup 2026™ countrywide route and official partners

• With 38 stops across 34 communities Canada Celebrates will travel from coast-to-coast-to-coast
• Stops are located within a two-hour drive for more than 75% of Canadian residents
• FIFA's Commercial Partners and Media Partner unite to help bring Canada Celebrates 
  countrywide
• Digital assets of Canada Celebrates can be found on the FIFA Digital Hub

Today, FIFA proudly unveils the route for Canada Celebrates the FIFA World Cup 2026™, a first-of-its kind programme that will unite communities across the tournament co-host country and carry the energy, pride and passion that are synonymous with the world’s biggest sporting event beyond the Host Cities of Toronto and Vancouver.

Canada Celebrates will bring football fans together for live match viewings, football-themed activations, 
cultural programming, music, food, and moments of national pride. It will run throughout the tournament from 11 June to 19 July, with pre-tournament stops on 1 June and 5 June respectively, along with supporting stops for the FIFA World Cup™ Trophy Tour by Coca-Cola. With the support of the Government of Canada, municipalities and other partners, Canada Celebrates has stops spanning from coast to coast to coast and covering all provinces and one territory, from Whitehorse and Halifax to Kamloops and Niagara Falls. The programme will bring FIFA World Cup energy to 38 stops across 34 communities within a two-hour drive of more than 75% of Canadian residents.

FIFA Commercial Partners Coca-Cola, Kia, Michelob Ultra, Hisense, McDonald’s, and The Home Depot along with Media Partner Bell Media are coming together to support Canada Celebrates by creating meaningful, accessible experiences for fans and families, countrywide. At its core, Canada Celebrates is a fan experience, recognising that supporters and communities are essential to the FIFA World Cup and creating welcoming spaces where people can gather, celebrate and connect through football. Stop specific programming details will be released in due course.

“As a Canadian, it’s incredibly meaningful to bring a taste of the FIFA World Cup 2026 to communities across the country and ensure Canadian residents can be part of this historic moment. We’re proud to work alongside such passionate partners to deliver experiences that reflect a shared pride and love of football, across Canada,” said Vittorio Montagliani, FIFA Vice-President and Concacaf President. “Beyond hosting matches in Toronto and Vancouver, this FIFA World Cup will create a legacy for football in this country — inspiring the next generation and growing the game for years to come. We look forward to visiting all 34 communities as part of this global celebration.”

“This summer, Canada Celebrates will bring the energy and excitement of the FIFA World Cup 2026 to communities across the country. Sport has the power to bring people together, and this tour will help Canadians feel a part of this historic moment,” said the Honourable Adam van Koeverden, Secretary of State (Sport) and Canada’s FIFA Sherpa.

“The Government of Canada is proud to support this initiative in partnership with the Tourism Industry Association of Canada, so that Canadians can celebrate sport and cheer on Team Canada. This will strengthen our communities and share the pride of hosting the world.”

From 9 April through 26 May, Canada Celebrates will be featured as part of the FIFA World Cup Trophy Tour by Coca-Cola, offering enhanced fan experiences and the chance to see the original FIFA World Cup Trophy in seven cities across Canada – Vancouver, Calgary, Winnipeg, Montreal, Halifax, Ottawa and Toronto. Dates and details can be found at Cokeurl.com/trophy.

The FIFA World Cup 2026 will be the biggest sporting event ever, with Canada hosting alongside Mexico 
and the United States across 16 Host Cities, with 48 teams and 104 matches showcasing the world’s 
game in North America. Taking place from 11 June to 19 July, the tournament will unite not just the 
entire continent but indeed the world as fans from around the globe fill the stadiums or tune in to follow 
the action. For the latest information on the competition, please visit the FIFA World Cup 2026 page on 
FIFA.com.

Canada Celebrates Community Stops

East Coast

• 1 June – Mount Pearl, Newfoundland
• 11 + 12 June – Halifax, Nova Scotia
• 15 June – Charlottetown, Prince Edward Island
• 18 June – Moncton, New Brunswick
• 21 June – Québec City, Québec
• 27 June – Kingston, Ontario
• 1 July – Mississauga, Ontario
• 4 July – London, Ontario
• 7 July – Mississaugas of the Credit First Nation
• 9 July – Burlington, Ontario
• 11 July – Waterloo Region, Ontario
• 15 July – Windsor, Ontario
• 18 + 19 July – Niagara Falls, Ontario

West Coast

• 5 June – Whitehorse, Yukon
• 11 + 12 June – Fort St. John, British Columbia
• 18 June – Kamloops, British Columbia
• 20 June – Salmon Arm, British Columbia
• 22 June – Revelstoke, British Columbia
• 24 June – Nelson, British Columbia
• 27 June – Cranbrook, British Columbia
• 1 July – Edmonton, Alberta
• 4 July – Saskatoon, Saskatchewan
• 7 July – Kenora, Ontario
• 11 July – North Bay, Ontario
• 15 July – Vaughan, Ontario
• 18 + 19 July – Brampton, Ontario

Canada Celebrates Supporting Partners

Coca-Cola will bring fans closer to the world’s game through immersive, soccer inspired experiences, 
interactive challenges, and ice-cold beverages that celebrate the spirit of the tournament. As 
communities nationwide unite for Canada Celebrates, Coca Cola, alongside FUZE and Powerade, will 
help fans drink in the excitement of the FIFA World Cup™, igniting connection, pride, and shared passion 
at every stop.

Kia Canada is taking the spirit of the FIFA World Cup 2026™ on the road through Canada Celebrates, 
giving fans across the country the opportunity to experience Kia Canada’s Official Vehicle for the 
tournament, the all-new EV5 all-electric family SUV, available exclusively in Canada within North 
America. At each stop, Kia Canada will bring the excitement to life with interactive displays and engaging 
fan photo experiences, bringing the energy of the World Cup to Canadian communities nationwide.

Michelob Ultra At all 70+ city stops across Canada, fans of legal drinking age will be welcomed into a 
Michelob Ultra Beer Garden, the best place to enjoy a superior light beer while taking in all the 
tournament action. In addition, select tour stops will feature the official Superior Player of the Match 
Trophy, the same trophy awarded at every FIFA World Cup 2026 match, giving fans a rare chance to raise 
it and snap photos. There will also be opportunities for fans who are of legal drinking age to sample 
Michelob Ultra Zero, the brand’s non‑alcoholic beer offering brewed for those who enjoy an active 
lifestyle, in select cities. 

Hisense, a global leader in consumer electronics and home appliances and the No. 1 brand worldwide in 
100”+ TV and Laser TV shipments, proudly welcomes FIFA World Cup to Canada. As an official sponsor of 
the FIFA World Cup 2026™ and a partner in Canada Celebrates, Hisense Canada is bringing fans closer to 
the beautiful game through its industry-leading display, audio, and smart home innovations.

McDonald’s Canada is excited to be part of this once-in-a-generation cultural moment, joining fans from 
coast to coast to coast through Canada Celebrates as the country gears up for the World Cup. Through 
the tour, we’re excited to show up in the neighbourhoods our restaurants and local franchisees call 
home, creating fun, engaging ways for people to come together and feel the energy of the FIFA World Cup™. It’s all about celebrating with Canadians and helping bring a little extra excitement to communities across the country.

The Home Depot Canada is proud to join Canada Celebrates as part of its FIFA World Cup sponsorship, 
bringing its long‑standing Free Kids Workshops on tour with a special‑edition soccer kit. Held monthly in 
all 182 stores nationwide, the workshops are one of its most in‑demand store experiences, with spots 
filling within seconds. Over the tour, more than 50,000 kits will be built by the next generation of doers, 
as communities across the country, alongside Home Depot associates and customers, come together to 
celebrate the FIFA World Cup in their own backyard, creating memories that last well beyond the final 
whistle.

Bell Media sponsors live feeds of FIFA World Cup 2026™ matches at Canada Celebrates events.

Assets for Canada Celebrates can be found on the FIFA Digital Hub.