Naming rights partner for new water play area to be considered by City Council

The City of Kingston is bringing forward a naming rights proposal for the expanded swimming dock and new water play area in Flora MacDonald Confederation Basin for approval by Kingston City Council at its Tuesday, July 8 meeting.

As part of the goal to advocate for funding and increased investments, naming rights for locations within new capital projects have been explored in order to provide a non-tax-based revenue source. An enhanced swimming dock and inflatable water park at Battery Park in Flora MacDonald Confederation Basin will be constructed as part of the plans of the Confederation Basin Promenade Project, using the support of sponsorship.

It is being recommended that Patry Group become the naming rights partner of the expanded public swimming docks and water play area until the end of useful life of the swimming docks, which is expected to be approximately 20 years, for an in-kind contribution of $1 million through material and equipment. This new addition to the waterfront is proposed to be named Patry Aquatic Park.

“We are incredibly grateful for this generous contribution, which will expand swimming opportunities and give residents and visitors a great reason to connect at the waterfront,” says Amy Elgersma, Director, Recreation & Leisure Services. “Partnerships like this are essential in delivering community amenities that enhance quality of life, promote outdoor activity and celebrate the unique character of our waterfront.”

Since 2021, City staff have promoted the possibility of sponsorships and donations for the Confederation Basin Promenade Project through promotional flyers, onsite signage, public engagement sessions and features on the City website. A proposed 20-year agreement at $1million through in-kind contributions of equipment and services provides a significant commitment by Patry Group to support increased access and animation of our waterfront.

“We are proud to contribute to enhancing public access and vibrancy along the waterfront. We believe it’s our responsibility to not just build places, but to build communities. This in-kind support for Patry Aquatic Park reflects our commitment to creating inclusive, accessible spaces where Kingston residents and visitors alike can gather, connect, and enjoy the natural beauty of the area,” says Jay Patry of Patry Group of Companies.

If the terms of the agreement are approved by Kingston City Council on Tuesday, July 8, Patry Aquatic Park is scheduled to open in 2027.