Third Party Advertising

How to register

Third party advertisers must register with the municipality where they want to advertise.  If they want to advertise in more than one municipality, they must register in each municipality.  Registration allows a third party advertiser to promote or oppose any candidate that the electors in the municipality can vote for (Mayor, District Councillors or school board trustees) or to support or oppose a referendum question.

Third party advertisers can register between May 1, 2026 and 4:30 p.m. on Friday, Oct. 23, 2026.

To register, an individual, corporation or trade union must, in person or by an agent, file a Notice of Registration (Form 7) and the Consent to Release Personal Information (Form EL052B) with the City Clerk. The form must have an original signature. An agent filing the form as a representative of a corporation or trade union should have proof that they are authorized to act on behalf of the corporation or trade union, such as a letter signed by a board of directors.

You can book an appointment to register as a third party advertiser starting in April.

Rules for third party advertising

All third party advertising signs have to follow the City's Election Sign Bylaw. After voting day, it's up to the advertiser to take down their signs as the rules say.

Every ad, sign, or material from a third party advertiser needs to include:

• Their official name
• The city where they're registered
• A phone number, mailing address, or email where people can reach them

If your ads will run on the radio or in the newspaper, they must include the details listed above. You also have to give the broadcaster or publisher:

• The name of your registered third party
• The name, business address, and phone number of the person working with the broadcaster or publisher for your group
• The city where you're registered

Advertising on Voting Day

You can run third party ads up until voting ends on Voting Day, but the law says you can't have any campaign materials in or near a voting place. This means nothing - like brochures, buttons, or signs - is allowed anywhere on the property where people are voting, including the parking lot and nearby streets.

Advertising campaign period

Third party advertisers can only accept contributions or spend money during their campaign period. They also need a separate bank account for the campaign. The campaign period starts when you register and ends on Dec. 31, 2026.

If your campaign spent more than it brought in, you can request an extension to raise more funds.

Campaign donations and expenses

There are specific rules for third party advertisers regarding donations and spending. 

Once third party advertisers file their nomination paperwork, the Elections Office will let them know the most they can donate to their own campaign and the most they can get from eligible donors.

Third party advertisers will also receive information and forms regarding financial statements that must be filed at the end of the campaign period. 

You can find more about campaign finances in the Municipal Elections Act and the 2026 Third Party Advertisers' Guide. Details about contributions to third party advertisers are also on the voters' page.